This article gives an overview of how the insurance industry is trying to improve it's image regarding ethics; especially in light of the ethics poll that was completed recently, which showed the insurance industry lags in how the public perceives there behavior as being not very ethical. In 35-plus years, the number of participants who consider the insurance industry to have high ethical standards has remained lower than 15 percent.
Some of the steps to get the public to get on their side include releasing all of the data regarding an insurance policy, i.e., how did an insurance company come up with the costs of insuring your car. This will help stop hidden fees and extra costs, and it's the right thing to do, ethically.
Another change they are looking at is checking the fine print. It is ethical, but looking at the story through the eyes of the author, but it is questionable ethically. If an older gentlemen has issue with the fine print, and they need assistance. then a staff member should assist, and the fine print should be larger and longer. Having it reviewable (by being the correct height and legible), looks out for the customer's best interest.
The insurance company is learning a valuable lesson, and changes will go a long way in improving customer relations.
http://www.triplepundit.com/2015/07/improving-current-state-ethics-insurance-industry/
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